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Run realistic, voice-driven mock cases with an AI interviewer, get sharp feedback on every answer, and build the reps you need for consulting interviews — on your schedule, at a fraction of coaching cost.

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Profitability · Beta Bottling Co. 12:48
Your interviewerSpeaking
You're answering out loud…
0:14
Exhibit 2
Cost per unit by line item
$ per unit · FY24 vs FY25
Materials2.43+31%
Labor1.24+3%
Logistics0.78+5%
Overhead0.53+2%
FY24FY25Source: client finance data
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1

Pick a case

Choose from profitability, market entry, M&A, market sizing and more — across difficulty levels and industries.

2

Talk it through

Your AI interviewer probes, pushes back and drops exhibits — out loud, in real time, exactly like the real thing.

3

Get your Coach Briefing

A detailed briefing grades nine competencies across problem-solving, quant and communication — each rating tied to the exact moment from your call.

Always free

3-minute structuring drills

The fastest way to build the one skill interviewers judge first: a clean, MECE structure under pressure. Warm up any time — no case required.

One prompt, three minutes

Read a business problem, build your framework against the clock — just like the opening of a real case.

Instant structure scoring

See where your tree is strong, where it overlaps, and what a top-tier structure would have added.

A daily habit that compounds

A few reps a day rewires how you break down problems — so structure becomes automatic on interview day.

Structuring drill2:58left
A national coffee chain's profits are down 20% despite steady foot traffic. How would you structure the problem?
Profit = Revenue − Cost
Revenue: traffic × conversion × ticket size
Cost: fixed (rent, equipment) vs. variable (beans, labor)
External: input prices, competition, demand mix
Add a branch…
Coach-grade feedback

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before you pay a cent

Every case ends with a full Coach Briefing — nine competencies, each score tied to the exact moment from your call. Press play and watch a real one.

Nine competencies, scored 1–5Problem-solving, quant and communication.
Evidence from your real callEvery rating quotes the moment that earned it.
Concrete fixes for next timeExactly what to drill before your next case.
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caselab.app/feedbackSample
Brian · Case Interviewer
Coach Briefing
Verdict

“You were structured and commercially sensible, but your case leadership and quantitative handling were only solid, not standout — you left value on the table by not pressure-testing the launch.”

Electro-Light · Sports Drink Launch Strategy 24 min
Composite
3.8
of 5
Problem-Solving3.8
Quantitative4.0
Communication3.5
Client-Ready with Coaching
Top 3 wins · keep doing
  • Stated a real, testable hypothesis at 01:00 and used it to steer the case.
  • Built a tailored four-bucket structure instead of reciting a generic framework.
  • Led the synthesis with a clear recommendation and a contingency.
!Top 3 fixes · work on next
  • Drive the case — you let the interviewer steer at key moments.
  • Tighten the close — your three supports came out as one dense block.
  • Update the hypothesis once the market-sizing math comes in.
How you scored

The walkthrough, by competency.

Each row pairs your score with the moment from the call that earned it.

Problem Solving

Section score · 3.8/5
Problem Understanding
You clarified the decision and success conditions early, so you started the case on the right footing.
4/5
Strong
Structuring
You used a clear, tailored four-part structure and prioritized market size first for a logical reason.
4/5
Strong
Evidence
01:00“I'd structure my analysis around four buckets — market attractiveness, competitive dynamics, internal capabilities, and the financial case.”
01:00“I'd start with market sizing, because if the segment is too small, nothing else matters.”
What went well
  • You tailored the structure to the case instead of reciting a generic framework.
  • You named the branches clearly and separated external and internal drivers.
  • You prioritized market sizing with a sensible decision rule.
What to fix
  • Your branches slightly overlap between market attractiveness and the financial case — tighten the logic.
  • Be explicit about how the branches combine into a final yes/no recommendation.
Hypothesis-Driven
You stated a concrete, testable launch hypothesis at 01:00 and used it to guide the case.
4/5
Strong
Case Leadership
You moved the case forward, but were still somewhat interviewer-led and could have driven the analysis more aggressively.
3/5
Developing
Insight & Business Judgment
You drew a clear implication from the math and ended with a sensible launch recommendation, not just a summary of facts.
4/5
Strong

Quantitative Ability

Section score · 4.0/5
Calculation Accuracy
Your arithmetic was clean and your unit conversion held together, with no obvious numerical errors.
4/5
Strong
Approach & Logic
You set up the break-even math correctly before computing it and chose the right inputs for the decision.
4/5
Strong

Communication

Section score · 3.5/5
Top-Down Communication
Your final recommendation was clear, but your synthesis was still more analysis-led than CEO-led.
3/5
Developing
Professionalism
You stayed calm, collaborative, and appropriately assertive when challenged.
4/5
Strong
Suggested actions

What to work on before next case.

Concrete habits to bring into your next attempt — pulled from where you slipped today.

1
Lead the case, don't just answer it

After every answer, explicitly name the next question you want to answer and the data you need — so you look like the owner of the problem, not a responsive participant.

Case Leadership
2
Make your close feel like an executive recommendation

Lead with the recommendation, give exactly three short reasons, then finish with one line on what you'd validate with more time. That reads as CEO-ready.

Top-Down Communication
3
Update your hypothesis as the case evolves

Say whether new evidence strengthens, weakens, or changes your view, so the interviewer can watch your thinking move with the data.

Hypothesis-Driven
Sample feedback — actionable coaching advice after every interview session
Why CaseLab

The reps of a coach, without the price or the calendar

Human coaches are great — and $150+ an hour, booked days out. Practicing alone gives you no real feedback. CaseLab sits in between.

 CaseLabHuman coachPracticing alone
Cost$299 for 20 cases$150+ per hourFree
Available 24/7Instant, on demandBooked days aheadAnytime
Realistic interview pressureLive voice & probingYesNone
Structured, scored feedbackEvery case, instantlyVaries by coachNone
Free drill bankStructuring drills includedCostly to repeatNo feedback loop
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